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ALLEGIS GROUP, INC – Hanover, MD | Largest privately held staffing company in the U.S. providing worldwide recruiting and staffing services.
Web Marketing Coordinator
March 2010 to July 2010
I teamed with communications specialists, graphic designers and web developers to design and implement social media and web communications solutions for multiple corporate clients.
- Coordinated with search engine analysts and search engine marketing (SEM) partners to edit client sites based on SEO best practices.
- Monitored and studied client search engine rankings and ongoing changes in search engine industry.
- Participated in weekly and monthly communications with SEM partner and client operating companies.
- Assisted in expanding web analytics system capabilities to meet current client needs while developing future system and reporting enhancements.
- Contributed to monthly and ad hoc reporting needs for client operating companies; utilized current web analytics system and SEM partner tools.
- Enhanced email marketing strategies: designed email marketing campaigns including copywriting, HTML coding, scheduling campaigns, metrics reporting and follow-up with each participating operating company.
- Developed and maintained clients’ social media presence through existing platforms and exploration of future opportunities.
- Responsibilities included daily maintenance of and providing suggestions for search platforms.