Getting U.S. Army Scientists to do Marketing
U.S. ARMY EDGEWOOD CHEMICAL BIOLOGICAL CENTER (ECBC)
MARKET LEAD, PROJECT MANAGER
July 2010-May 2016
CHALLENGE: ECBC is a U.S. Army organization that supports the research and development of chemical-biological defense (CB-defense) solutions. In the last five years, the organization’s funding structure has dramatically shifted to become 90% customer reimbursable, requiring significant changes in how the Center builds its business, manages human capital resources and conducts its strategic planning.
SOLUTION: I lead a team of 12 consultants across multiple projects within ECBC to address six strategic initiatives: Business Development, Human Capital, Knowledge Management, Customer Service, Strategic Communications, and Infrastructure. I leverage Balanced Scorecard strategic planning methodologies and LaMarsh/Kotter change management best practices to support the Center’s implementation of their six strategic initiatives and build ownership across all levels of the organization in the planning process.
RESULT: I led the successful pilot of a business management model and development of a human capital strategy within the Center’s Engineering Directorate, resulting in accurate forecasting of CB-defense trends and a five-year business plan that became the cornerstone of the Directorate’s Vision 2020 Strategy. The Center is cascading the Engineering Directorate pilot approach across its other two Directorates.