Dare to Ask Why?
Partnering with MICA's Graduate Admission team, I led the creative content development for their new Graduate Studies view book. The view book serves as MICA's Graduate Studies' primary hardcopy marketing collateral. Composed of a series of "Why" questions - Why grad school? Why MICA? Why Baltimore? - the book answers these questions through a series of "Because" statements, coupled with the voices of MICA alumni, showcasing their creative life paths and how they chose to answer the Why questions.